Pemberdayaan UMKM Melalui Digital Marketing di Desa Sumberjo Gondang Nganjuk

Abstract

This article discusses the empowerment of Micro, Small, and Medium Enterprises (MSMEs) in Sumberjo Village through the implementation of digital marketing. The main focus of this research is to enhance the marketing of local products through various digital strategies. The methods employed in this empowerment program include lectures and interactive discussions, designed to provide MSME actors with both theoretical and practical understanding of leveraging digital platforms. The results show a significant increase in the marketing reach and sales of local products following the application of digital marketing strategies. This study indicates that the combination of formal education (lectures) and idea exchange (discussions) effectively empowers MSMEs to compete in the digital era, while also contributing to local economic growth in Sumberjo Village.