Pendampingan Branding dan Digitalisasi UMKM Desa Kelutan, Dusun Sekaran dalam Program KKN

Abstract

The community service program carried out by the KKN 02 Group in Kelutan Village, Sekaran Hamlet aims to support the development of Micro, Small and Medium Enterprises (MSMEs) through placing banners and registering on Google Maps. This research was carried out by visiting local MSME owners and conducting interviews, including with Chicken Farm Owners, Village Heads, Fishing Pond Managers, Chicken Farms, Ornamental Fish and Gourami, Jasmine Plantations, and Catfish Farms. Installing banners functions as a location marker to increase the visibility of MSMEs, so that they can more easily attract the attention of potential customers. By utilizing digital technology, it is hoped that MSMEs can expand their market area and increase the competitiveness of the products they offer. Through this program, KKN students act as facilitators who support increasing the competitiveness of MSMEs in villages, strengthen product promotion, and help business actors adapt to technological advances. Therefore, it is hoped that this activity can have a positive effect on local economic growth.